If there is anything Nepali people of any age group not unaware of, it must be Tiktok. With over 5 million users around the world, this application has been very entertaining and interactive one. It has in fact transformed the lives of many people either as marketing platform or honing their hidden talents.
Undeniably, the easy availability of smartphones has made people very addictive towards social networking sites and mobile applications to people of all age group; especially to Nepali people where unemployment is very high. Overuse, misuse of these technologies have clearly invited tremendous negative impacts in human lives and societies at large.
When Covid-19 broke through and the whole world experienced strict lockdown, the use of this application certainly grew manifold. In January, I contacted Omicron virus too and remained in isolation throughout a week. As a result, I finally downloaded tiktok and spent maximum hours watching tiktok videos all day. Not a surprise, I couldn’t believe how fast time flew every day.
For many users, tiktok has somehow been a mean for survival too. Even though many marketers have been able to reap benefits by advertising their goods and services online, the cases are rather serious in ordinary people’s lives other than artists/aspiring artists. Over the week I encountered many children as active users of this application and somewhere many parents dragging their young children into their videos. Sorry, even if some were very artistic, I reported all those accounts one after another. Social media and such application should never be promoted as effective tool or platform to build young talents rather diversion of their primary focus and near to exploitation which they aren’t aware of.
A young girl as young as 5 was effortlessly dancing in Cardi B’s wap song lip syncing all those nasty lyrics which she has no idea of. Other side, a young boy had been rapping the verses of Nepali artists which has nothing but extreme misogynistic, homophobic and racial slurs. Likewise, somewhere young children are always caught on their parents’ cameras in order to go viral even when they knew their children were definitely doing something wrong in the video. A video showed a young baby scolding her mother with all those vulgar words, while the rest of the family members were enjoying capturing the video and get them uploaded without identifying what impact that such video could create in future days.
We cannot complain the artists who are mature enough to choose their genre of art but only to parents and elders who are not wise enough to monitor their children’s preferences and engagement in this manipulative world. There are number of instances where photos and videos of young children being subjected to pornography in different parts of the world. However, what I have to understand now is that there’s no privacy in anything in people’s lives, let the self-proclaimed or true celebrities be.
The world has become so materialistic that a newly born child gets an account as a gift instead of a birth certificate. The whole process after that are all displayed sequentially leading to extravagant expenses, many of which are not definitely part of their culture and tradition. Their babies are then after constantly under the camera lens.
Perhaps vale popularity might flourish or dollars might get credited everyday, who’s to be held accountable for unforeseeable future?
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